The fashion industry is known for breaking the mold. This time it’s doing that by employing more business school graduates, according to a recent article on U.S. News & World Report’s website.
A Master of Business Administration degree typically is thought of fitting the boardroom, not the runway. But fashion outlets and retailers are seeking professionals who can craft social media campaigns and strengthen the company’s web presence.
In fact, the U.S. News & World article reports that a career development counselor at Dartmouth College’s business school has seen a 40 percent increase in job postings seeking MBA graduates in the fashion and retail industry.
It makes sense when you consider that retail is a fairly complex business. There’s a fine line between the romance and science of retail. The romance is all about what the next big color or style will be. The science is all about creating an engine, usually powered by technology, which helps retailers decide how much to buy and what the price should be.
As more retailers look at the science of retail, they’re looking for employees with more of a technology or analytics background. More and more people with graduate degrees are being recruited by these major retailers. And as social media and mobile adds to the mix, it will be even more important to have well-trained people overseeing the omnichannel.
Source: U.S. News & World Report, June 2012