Taking your product to the customer is becoming more and more important. It started with food trucks, and now at least one fashion boutique is getting in on the trend. A fashion truck, based in New York, has been setting up shop in parking lots across the East Coast — from Miami to New York City. Its next stop is the nation’s capital before heading up to the Hamptons. Owner Joey Wolffer, 29, converted a 20-foot potato chip truck into a mobile fashion boutique that features clothes and accessories.
With its black, red and pink color scheme and gold details, Wolffer went for a “80s nightclub” feel, she said.
“I was noticing that there’s so many interesting designers that were not being shown in the states and I wanted to bring them here in an innovative way,” Wolffer said in a video accompanying an article on The Washington Post.
With new developments for mobile payments, businesses can use smartphones to process sales. Applications are flexible, and the devices are extremely affordable, making it an attractive option for small businesses.
Source: The Washington Post, April 2012
