Just because it’s trendy doesn’t mean it’s mainstream – yet. Supermarkets are disappointed in the lack of success in rebate programs aimed at getting customers to make the switch to reusable bags.
Reusable bags, while great for the environment, are also money savers for grocers – as well as preventative measures against proposed taxes and bans against traditional, plastic bags that could affect both customers and grocery retailers. But, the trend is taking longer than expected to catch on.
Retailers say it’s the lack of habit, not a lack of desire on the part of customers, who indicate that they are supportive of the trend.
Addressing this issue, one grocery chain is moving away from rebate programs and replacing them with educational programs. These can include signs in the parking lot asking customers if the bags are still in the car as well as in-store signage hailing the value of reusable bags on the environment.
While grocers try a new approach to get the reusable bag habits started, perhaps they could take a cue from a program in China that utilizes a system of borrowing (for bicycles). In places like a grocery store, customers tend to be loyal, frequent visitors – and making it easier and more convenient for those regulars could prove to be greener, in more ways than one.
Source: The Detroit News, March 2011
