Women’s premium denim took a hit last year with a reduction of more than 6 percent in the billion-dollar industry. But retailers have high hopes for a new style that bucks the recent trend in “skinny” jeans.
A far cry from the tight-fitting jeggings and form-fitting skinny jeans, the new style is described as an “upside down martini glass,” with a wide flare at the bottom. Retailers are all banking that the trend will send sales numbers back on the rise.
The new flared style is already outselling skinny jeans after making an appearance on runways last year, and giving customers a reason to spend money. New fashion equals fresh spending, according to analysts, who say it can overrun the boundaries of just denim.
With the new style of jeans comes new tops to accompany them as well as a resurgence in certain types of shoes and other accessories – all of which are predicted to prompt even more consumer spending. The early results of the new flared jeans could be an indication of a banner year in the clothing retail market.
Source: Bloomberg, March 2011