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Going Green: Generating Positive PR or Saving Consumers Money?

More retailers are “going green” in various ways, but what does that mean to consumers?

Recently, a grocery chain unveiled a new fuel cell at a store in Connecticut that is estimated to produce more than 90 percent of the store’s electricity. It is the first fuel cell installed in a store for the Northeast chain of grocery stores, with no announcements on additional ones being installed just yet.

This fuel cell, along with the use of thermal energy also produced by the cell, representatives for the chain are predicting that utility bills will be close to 50 percent lower than a typical store.

The company was able to install the fuel cell with help from the Connecticut Clean Energy Fund to help with the costs of the effort.

Source: Boston.com, February 2011

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Editor-at-Large

Randy Misener, Editor-at-Large
Randy Misener is the Industry Executive responsible for Enterprise Retail Management solutions at Avanade. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation and has approximately 15,000 professionals in more than 20 countries.