You eat with your eyes first and it’s the same in retail. An artistic and organized display brings the “wow factor” to the shopping experience.
Take a look at how one regional accessory chain arranges its merchandise. It organizes accessories by color rather than type so that customers can easily find jewelry that matches an outfit, according to an article on U-T San Diego’s website.
The creative presentation of colorful hues makes the store “a great place to treasure hunt,” the company’s marketing manager tells the newspaper. Merchandise at the store doesn’t change according to season. Instead, its accessories are geared toward the moments when customers need jewelry, such as for a house party or wedding, events that occur at any time during the year.
This retailer has really mastered merchandising. If a shopper knows they need jewelry for a new outfit, this store makes it easy for them to find something because it’s organized by color.
When customers walk into a store, they should experience the “wow factor.” Retailers can help create this type of experience for their customers by listening to what they want and then thoughtfully using their merchandise to create an unforgettable experience.
Source: U-T San Diego, May 2012
