When was the last time you saw a man bundled up in a bright orange, pink or red coat walking down the street and didn’t do a double take? That may change soon, if fashion designers can work their colorful new coats out of stores and onto the backs of American sons, husbands and brothers.
In a continued, albeit more radical, effort to coax American men out of their usually-drab and dark color preferences, the menswear industry is hoping recent Technicolor hues will be the next big thing in outerwear – at least according to the pieces showed during the men’s fall/winter 2011 collections in Europe this month.
Retailers hope that these vibrant coats will perk up interest in men’s shopping, since they don’t already have these in their current wardrobe.
Will bright colors be enough to drag male consumers to the racks? What do you think of the trend?
Source: Wall Street Journal, January 2011
