Emerging technology and mainstream mobile devices are making omni-channel retailing not only a reality, but a requirement to connect with consumers. A recent article on The Guardian’s website highlights how retailers can make sure they’re not left behind by spreading their digital operations, investing in technology and exploring new opportunities.
Looking to boost sales during the slower months? Use retail ERP software to capture customer information, mine the data and take action. An article on the Business 2 Community website shares five ways retailers can use digital marketing to make emails, promotions and coupons more targeted and effective.
As the needs of the customer evolve, so should retail strategy. Omni-channel retailing is shaking up the industry as the channels become blurred. An article on the SmartBlog on Leadership shares how retailers can take advantage of omni-channel retailing, loyalty programs and showrooming. Above all, customers want retailers to know who they are.
No longer considered the new kid on the block, smartphones continue to gain mainstream momentum and serve a vital role in omni-channel retailing. An article on the BuzzCity blog takes a look at how QR codes, social networking and consumer electronic devices have pushed smartphones to center stage in a maturing mobile industry.
Smaller stores are the future as technology and living patterns evolve. A retail report cited in an article on the Minneapolis Star Tribune’s website predicts that consumers will shop closer to home and make more frequent purchases rather than one weekly trip to a big department store. Retail management software is the key moving forward.
An article on the Pitch website highlights how customers are becoming increasingly vocal in their relationship with brands as they interact on social medial. The key for is have multi-pronged digital strategies. While social media likely won’t become an economic way to grow sales, it always will be a place for retailers to expose people to brands.
In business, it all comes down to KPIs and using the right measurements to make your company successful. For retailers, these indicators are all about personalization. As an article on the Adobe Digital Marketing Blog explains, personalization must be at the center of every retailer’s strategy. Digital technology and ERP systems make that possible.
When it comes to fashion, one apparel retailer is leading the way by going against the model most fashion retailers follow. The Japanese brand is driven by technology, not fashion trends, an article on Forbes.com explains. It’s a strategy for longevity that requires a very progressive-thinking executive team.
Customers want more than a shiny new toy. In the world of omni-channel retailing, consumers want to buy anything, anytime, anywhere. That’s what retailers must do: evolve from being product-centric into being customer-centric, says an article on the National Retail Federation’s blog. Retailers need to invest in new technology to keep up.
Big data — information involving consumer behavior, transactions or internal operations — can provide a wealth of knowledge, but it still struggles to answer the big question: So what? As an article on Finchannel.com notes, what’s critical is using that data to create information that’s actionable, which is where an ERP system is useful.
Retailers are using technology to start looking into the minds and motivations of their customers by tracking which products and customers are driving store sales. As noted in an article on Inc.com, companies are using specialized computer software to manage their merchandise. In the past, software was focused on reducing operational costs, not necessarily on expanding sales opportunities.
Randy Misener, Editor-at-Large
Randy Misener is the Industry Executive responsible for Enterprise Retail Management solutions at Avanade. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation and has approximately 15,000 professionals in more than 20 countries.