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Category: Innovation,Other Perspectives

Clothing Costs Increase? Don’t Worry, People Will Still Buy

Once in a while, customers actually get it: Prices for raw materials, shipping and labor are going up and thus clothing costs must follow. No one understands this inflation increase better than people who buy Tommy Hilfiger and Levis. The retailers recently announced that its profit would approach the high end of its projections this year after raising prices.



Why Cotton Prices Are The New Oil Prices

Cotton surged to historic highs this spring but plunged nearly 40 percent last month. Although that sounds like good news, the retailers and clothing manufacturers that overbought during the high prices are going to get creamed by those who waited, said retail experts at Avanade. Those who waited will have a lower product cost, forcing everyone else to slash prices.



How Facebook Is Becoming The New Way To Produce Fashion

Pretty soon retailers will become much more efficient, accurate and able to satisfy customer demand by adding one simple ingredient: Facebook.



Dress of a Princess – for a Fraction of the Price

Kate Middleton’s wedding dress, not surprisingly, was bound to spur knock-offs, but what is surprising, is the rapid pace and affordability of the versions already being produced.



Fashion Industry Deems White as the New Black

Just like nature, government and history, fashion tends to be cyclical. The repetitive trends that keep coming back are fairly obvious this year with a true classic returning to front and center.



15 Minutes of Fame or a Lasting Sales Strategy?

Are celebrity-endorsed merchandise lines paying off for retailers?



Making Copyrights Fashionable

Fashion designers are paying close attention to this year’s legislative session, with all eyes on a bill that proposes to give copyright protection to original fashion designs.



Curing Men’s Retail Colorblindness

Fashion designers are taking a leap into the world of color with their latest showings of men’s outerwear.



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Editor-at-Large

Randy Misener, Editor-at-Large
Randy Misener is the Industry Executive responsible for Enterprise Retail Management solutions at Avanade. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation and has approximately 15,000 professionals in more than 20 countries.