Retailers who aren’t happy with their cross-channel experience need to remember this one thing: their brick and mortar store and online store should function as one entity. Research shows several significant gaps between what consumers want and what retailers are delivering. According to experts, customers should be able to buy online and pick up and return products to the store.
Retail on wheels isn’t just for taco trucks anymore. Business owners in Portland, Ore., are now selling clothing out of trailers and buses. According to retail experts at Avanade, this is a brilliant concept. This kind of outside-the-box thinking about bringing the product right to customers is a great way to add value as well.
To save money, retailers are increasingly adopting a strategy long practiced by restaurants: only open the doors when the bulk of customers want to come in.
What do you get when you have nothing to lose? As office goods supplier sees it, more bang for your buck in the marketing department. Using savvy viral marketing techniques along with a new strategy, they are hoping to gain headway and market share.
In a retail concept reminiscent of a bygone era where street vendors peddled their wares from carts up and down the streets, the kiosk (a modernized version of those carts) is still performing well and even thriving in some environments.
Trends in the retail industry often have a common theme from year to year, and not surprisingly, with the emergence of ever more sophisticated networks, devices and the popularity of smartphones, this year’s trends are highly entrenched in technology.
Tiffany and Co. is one of the first companies to adjust forecasted figures due to the recent earthquake and tsunami in Japan.
A mail-order company is taking a leap as giant as Jack’s beanstalk with their new effort to compete by offering free shipping on all order to the U.S. and Canada – with no minimum purchase.
Just because it’s trendy doesn’t mean it’s mainstream – yet. Supermarkets are disappointed in the lack of success in rebate programs aimed at getting customers to make the switch to reusable bags.
While the numbers are still less than half, a hefty 40 percent of consumers signed up with a rewards/loyalty program that participated in a recent study had negative experiences.
Are iPads the latest must-have gadget for the retail world?
Randy Misener, Editor-at-Large
Randy Misener is the Industry Executive responsible for Enterprise Retail Management solutions at Avanade. Majority owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation and has approximately 15,000 professionals in more than 20 countries.