Microsoft announced today it will release an updated ERP system geared to help retailers “deliver uniquely consistent, convenient and personalized experiences for shoppers.”
The new version of Microsoft Dynamics AX 2012 for Retail will be available in more than 25 countries starting Feb. 1. The software is designed to provide “midsize and enterprise retailers with an end-to-end solution that includes cross-channel capabilities, social and mobile commerce, enriched point of sale and powerful enhancements for merchandising,” according to a press release.
“Enterprise customers require core retail data and advanced tools to leverage and create value through analytics,” said Janet Hoffmann, managing director of Accenture’s Retail practice, in the release. “Accenture, in close collaboration with global Microsoft specialists Avanade, is developing and delivering solutions built on Microsoft Dynamics AX 2012 for Retail, which enable clients to connect better with their customers.”
The tech giant made the announcement at the National Retail Federation’s 101st Annual Convention in New York City, outlining the three key benefits of the new release:
- The system’s multichannel capabilities let customers “buy, pick up, return or replace items on their terms.” Thanks to the new support for social and mobile commerce, retailers can target promotions, discounts or coupons to specific marketplaces and social networks.
- Salespeople can increase face-to-face time with customers because the new Dynamics AX lets them create and manage orders at the POS.
- Retailers can anticipate trends using integrated multichannel management and control assortment and replenishment with increased merchandising functionality.
During the last year, major retailers around the world have picked AX for Retail over other ERP solutions, many noting their need to support aggressive growth plans while exceeding customers’ expectations.
Source: Microsoft, January 2012