According to SymphonyIRI Group’s research on the male shopper, fewer men than women are altering their spending habits in light of the difficult economy. But that doesn’t mean some aren’t changing their habits.
“Our research shatters the stereotype of clueless men wandering around a grocery store,” said John McIndoe, senior vice president of marketing for SymphonyIRI.
“During the recent recession, men adopted money-saving strategies that point to deliberate and well-thought-out grocery purchase processes that are worth noting.”
Here are six statistics from SymphonyIRI’s research, which were shared on SuperMarketNews.com.
1) Fifty-four percent of men are eating out less often.
2) Forty-four percent of men report money-saving behavior such as making cleaning products last longer.
3) Twenty-seven percent go to the doctor less often and are self-treating more.
5) Nineteen percent are using at-home beauty treatments more.
6) Thirty-five percent of men aim to find the lowest price by shopping multiple stores and the same percentage purchase only needed items, rather than stocking up, to keep weekly budgets in check.
Source: Supermarket News, May 2011