In need of a makeover? Get some tips from print media’s digital transformation. Major newspapers and other media outlets are creating brands that are compelling, engaging and socially optimized.
Newspapers are taking on a new life in the digital age. Web traffic to general news websites recently reached an all-time high, according to a recent report cited on Forbes.com.
Retail should take note of the media’s digital transformation and apply these three tips:
- Be in a constant state of innovation while navigating the digital frontier: With 2.3 billion people connected to the Internet, it’s only going to be more important for retailers to pay attention to this channel. There is a huge potential for e-commerce that hasn’t been tapped yet. People live in the digital word and they expect instant responses. They don’t want one picture of an item on an e-commerce website; they want 10 to scroll through.
- Think beyond your existing format: Newspapers moved beyond being a “paper of record” and made their online news content accessible and formatted to the way people experience the world. Retail can apply the same thinking by embracing mobile channels in addition to their brick-and-mortar stores.
- Make it easy for your audience to get information: Online news media strives to improve and refine the way people obtain information. For example, The Atlantic encourages its readers to share content with others. Similarly, retailers can embrace the use of social media to build brand awareness and buzz.
Source: Forbes, June 2012